Facebook Marketing
Facebook is a very valuable thing. When facebook opened themselves up I never thought it would work. When they opened it up beyond Colleges, i thought it would fail too. I was wrong. Facebook has become the operating system for the internet. All they need is a powerful email system and a social search engine and they will own google and everyone else. Sure, they don’t have much revenue but that’s fixable.
lately i’ve gotten involved with the Shoes! Application that has 200,000 rapid woman’s shoes fans and growing rapidly. The app allows you to gift people shoes! and put it in your virtual closet. Now the app is showing by 8,000 new people per day. Now, Facebook is a marketing platform for people and if you are trying to build apps as a business you really should just be using facebook as your marketing platform so that you can own the customer yourself.
All in all there are a lot of ways to make money on facebook. In general you can earn .50-1.50 CPM for rotating ads within the site. Beyond that, we feel that traditional tactics will work best like email lists and coreg and incentive systems. Incentive systems have failed elsewhere but because it is so new to facebook we think it could make a lot of money in the short term.
Why email? People don’t like buying expensive shit via social networks. The concept of social shopping is too new and confusing. However, people buy shit off of email all the time. Email is a super effective way to sell shit therefore we will be using it. We also can engage with our users and push content to them daily and remind them of our service. Most apps on facebook like at the app as an end all in itself when in truth an app on fcbk is just the starting point for leveraging their users for ourselves.
