Richie Hecker
Nov 14, 2007
My issue with web2.0 is this: Lots of good products by people that don’t know how to market them. Viral marketing is a misnomer. You need to SEED viral marketing. You usually need to BUY your first 50,000 users. Once in a while there is an exception but you need to market.
Myspace for example was seeded. They had 300 employees and they have a contest where the employee who got the most friends would win $1000. The average person got 30 friends = 10,000 users.
Then they did email blasts to millions of opt-in records, probably another 40,000 users
In total they seeded it with at least 50,000 users in less than a week. Then it took off.
So Mr. Web2 - what’s your seed marketing plan?
Richie Hecker
Oct 13, 2007
See you’re reading this….marketing works… learn it….
And don’t you love inuendo? it works…
The web2.0 strategy of if its good people will come to you is wrong. Every great idea needs seeding. Just ask Brad Greenspan founder of myspace, the first huge web 2 play. Myspace was seeded by 300 employees telling all of their friends and by sending out millions of emails promoting the site. Always market.
Even if you’re site is invite only market. Do negative pr - make people wish they could have an invite
If you don’t market you fail or you don’t succeed as much as you would if do market.
I don’t care what your investor says, marketing is more important that fucking whizbang product. Go ask Steve Jobs how the EXTREMELY defective nature of ipods hurt their sale?
My GF’s ipod EXPLODED in her ear…
Apple sells millions of them still…Apple has NEVER made a good/useful first generation product. Steve Jobs is just a marketing genius.
