So what are you selling to investors?
If you are pre-revenue, what are you really selling?
Potential ROI? No.
Potential Revenue? No.
Your idea? Maybe
You? YES
The single most important thing trying to raise napkin money is you. What is your background, why will you be successful. Why are you the guy to take THIS idea to the promised land. Do you have relevant domain experience or a successful exit? If the answer is no, it will be pretty dam hard to raise capital….unless…
You have a demo or IP and are willing to replace yourself as CEO….
In general the TEAM is most important
Second is the idea, as part of the idea is the size of the potential market
Third is the IP
Fourth - how you found the investor
Those 4 things together will determine if you get capital. If you don’t have good answers, you probably won’t raise a cent…
