Richie Hecker
Oct 11, 2008
The 5th Presenter and the first in our Digital Media track at the BootStrapper Venture Summit was APParition Ads. *APP Ads)
APP ads is a yet to launch interstitial ad network that in tests have gotten $20 CPM’s within facebook and social media inventory. I’m the founding chairman of the company and we’re about to launch in public beta (been in private alpha making $$$ for a few months) and we’re very excited about it. We have a great team that includes 4 successful entrepreneurs. We’re not sure if we need to raise any money for this but i figured it would be good to pitch it since it was my conference (gotta love conflicts of interest 
If you want to learn more, contact me!
Richie Hecker
Oct 13, 2007
See you’re reading this….marketing works… learn it….
And don’t you love inuendo? it works…
The web2.0 strategy of if its good people will come to you is wrong. Every great idea needs seeding. Just ask Brad Greenspan founder of myspace, the first huge web 2 play. Myspace was seeded by 300 employees telling all of their friends and by sending out millions of emails promoting the site. Always market.
Even if you’re site is invite only market. Do negative pr - make people wish they could have an invite
If you don’t market you fail or you don’t succeed as much as you would if do market.
I don’t care what your investor says, marketing is more important that fucking whizbang product. Go ask Steve Jobs how the EXTREMELY defective nature of ipods hurt their sale?
My GF’s ipod EXPLODED in her ear…
Apple sells millions of them still…Apple has NEVER made a good/useful first generation product. Steve Jobs is just a marketing genius.
