Positive Manipulation
Those of you lucky or unlucky enough to come into contact with me in the last few weeks have gotten to see me going through quite a number of changes. First I think I have fully grown out my set of balls, shown my humility, got a lot more intelligent and became a true marketer.
I don’t call it marketing though, i go beyond standard marketing - I call it Positive Manipulation & HIjack Marketing.
Yes, these are strong terms - but that is part of their beauty - i welcome the controversy over the terms because now you are thinking about me 
My theory is that you never actually should enter a battle or negotiation, before it starts you should already be able to set the tone and steer the solution. I’m not going to get into the nitty gritty here but here’s an overview:
1) You must be relaxed
2) You must be willing to walk away
3) Your or your product must offer “perceived value” and always add it
4) You must be a good person and not use these powers for evil
You do positive manipulation by guiding people to do things for you by helping them. Here’s a simple story. A friend of mine runs an ATM company. He places machines in candy stores. When he puts up lots of signs in front of store - more people use the machines and he makes more money. However, every sign he puts up takes space away from the store. One of his signs fell down and the store owner called him. He went to the store and truly is friends with his store owners - he jokes around about payments - a sign of a real relationship and they offer him to put up a new sign in the best place in the store. They also said “thank you” for fixing the sign. Who makes more money off of the ATM? My friend or the store? My friend. because of his relationship they let him get away with making himself more money but he is adding perceived value because the store does make a little more money because of the ATM. It’s a win win situation but my friend got the better side of the bargain.
The key is to understand people’s goals and motivations and self interest and offer value in a way that they will seize on it and even get a little greedy (lust for it) and then they will go out of their way to help you and walk into your hands because you helped them first. Long term you get more value but they don’t care because you helped them first.
