Bootstrapper.com - Confessions of Serial Entrepreneurs

Recently, I was out and told someone that I’m at events 4 nights a week and drink at all of them. He, or was it a she (It may have been my Mother…) called me a Binge Drinker. This is interesting because I never quite thought of it like this before. I always think, I go out, have a few drinks, build some relationships etc…since I don’t go out that much for “fun” but rather at business events, (I’m not going to comment now if this is either smart or healthy for me personally) I don’t consider it drinking in the traditional sense. I’ve also built up over the years, quite a tolerance so I usually don’t even realize. So just think about it next time you go to 4 events in a row - are you networking or binge drinking?

Over the last few months, I’ve been hosting a number of events for the startup space. We’ve been having these Happy Hour events at swanky midtown locations but they keep losing money at the bar. It seems startups and investors don’t want to let their guard down and drink while “on duty”. I don’t blame them - I can be an ass when I drink - but still it would be nice to break even on the events. So please next time you’re at one of my events, even if you don’t drink - buy others drinks and get them drunk so they can make funny faces and amuse you greatly. Yes, buy people booze, lots of booze - at my events.

Here’s my favorite idea - for a video game - but alas one i haven’t a clue how to build and too expensive for me to do myself - but food for thought …

it is an idea so entertaining that the entire world will be a buzz with it …

it is an idea that relates so well, people in every age group will clamor to play …

it is an idea so viral, people will throw parties around it…

it has a marketing strategy so obnoxious that with just one phone call every media outlet in the world will cover it …

imagine the insanity of vice city meets the interactivity of guitar hero…

Ladies & Gentlemen, I present to you “DUI” - speeding away from more than just your wife …

The game features an interactive steering wheel that gets harder to control the more your avatar drinks…

The game follows a young boy through old age in a number stages meant to see how much he can get away with

He starts off as a pimply 15 year old with a learners permit, and needs to navigate parallel parking with a can of stale beer.

He graduates to be freshmen pledge trying to shotgun a can of beer while stealing from walmart

He becomes an investment banker and drinks just to be cool (with lines of coke thrown in)

He drinks to run away from his gold digging wife

Then he has 24 hours of freedom before he goes to jail for security fraud

FInally he gets out of jail and is an 80 year old man who can barely see straight (screen adjusts to make it hard to see) and has to make it to visit his grandkids he never met …

if you get stopped by the cops, the game physically stops and you “go to jail” and basically have to stare into a blank cell for X minutes (depending on what you got caught doing before you can continue)

And the marketing strategy is….on the night of its release offer to pay the legal defense for the first person in each state that gets arrested for DUI … of course you cancel this at the last minute because of “pressure”