Coming up soon is the Techcrunh50 and DEMO conference. I would just like to take a minute and thank both organizations for helping build our ecosystem. Some people may not like the fact that DEMO charges to present (if you are accepted), others may not be a fan of Mike Arrington’s abrasive style but at the end of the day – without organizations like DEMO and Techcrunch and people like Chris Shipley, Mike Arrington & Jason Calacanis, we would be missing out on a whole lot of great people and products. So no matter which model you think is better or who you are a fan of – please just thank both them for being an integral part of our ecosystem.
Richie Hecker
Aug 30, 2008
The power of a great demo can fool even in the most exacting eye into believing he saw Jesus in the Shroud of Turin. If you are pitching for press, investors or just your friends, don’t just send them to a dinky old site and tell them to run amok. Walk them through the beauty of your creation, weave the story of its creation into the fabric of their experience. The power of a great demo must not be downplayed. It is what gets people excited, builds buzz and makes people part with their money. So next time some engineers says just give it to him – tell him no and instead make your demo makes sweet love with the screen. Some people truly understand this and they are the great promoters of our time. Steve Jobs comes to mind. With him, its not a demo, his products are an extension of him, whenever Apple launches a product, the entire company becomes a walking demo until the next product comes along. When the iPhone launched, all people thought when they thought Apple was iPhone. The company was a walking slick silvery demo for their newest invention. Paradoxically, I remember a few years ago Bill Gates demo’ing I believe it was Windows CE – and it crashed – thus crushing the already disillusioned faith of the masses that MSFT may actually create a sexy working mobile product. And you know what – that led the way for Jobs to create the iPhone. Successful DEMO’s breed confidence and awe. Do you want be looked at with a sense of awe – or foreboding?
