Sealing the deal
I am currently working with a company on a sales strategy. One thing I am trying to push is (especially in this economy) is figuring out ways to demonstrate need. One thing,really works well–showing your client hard data on how they can financially benefit by using your product. I’m not talking about speculation or wishy washy statements like “you will get more exposure!,” but real hard quantifiable data. For example showing “here is what it costs to do X now. With our product it will cost this much less, which will pad your bottom line with those dollars.” In an economy where more cash flow means more likelihood of survival, I can almost guarantee you will get attention with this approach. And I’m not alone in my thinking. Check out Startup CFO for the same solid advice.
