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	<title>Bootstrapper.com &#187; Richie Hecker</title>
	<atom:link href="http://www.bootstrapper.com/author/admin/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bootstrapper.com</link>
	<description>Confessions of Cereal Entrepreneurs &#38; Investors</description>
	<pubDate>Sat, 15 Nov 2008 05:55:11 +0000</pubDate>
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			<item>
		<title>Quantum of Solace = Chinatown</title>
		<link>http://www.bootstrapper.com/2008/11/15/quantum-of-solace-chinatown/</link>
		<comments>http://www.bootstrapper.com/2008/11/15/quantum-of-solace-chinatown/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 05:55:11 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Web Trends]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1599</guid>
		<description><![CDATA[So I just saw the new James Bond film, Quantum of Solace and while it was pretty good, it was somewhat confusing. Though there is an eerie resemblance to Chinatown. Big man in town tries to lock up the water supply and blackmail people. Attractive female dies. Everyones conflicted. etc&#8230;. 
So I&#8217;m officially bored of [...]]]></description>
			<content:encoded><![CDATA[<p>So I just saw the new James Bond film, Quantum of Solace and while it was pretty good, it was somewhat confusing. Though there is an eerie resemblance to Chinatown. Big man in town tries to lock up the water supply and blackmail people. Attractive female dies. Everyones conflicted. etc&#8230;. </p>
<p>So I&#8217;m officially bored of action movies now, sure there&#8217;s more effects now but the stories are so old and tired. </p>
<p>One thing though Oleg the new Bond Chic is smoking hot and i mean smoking. Easily my favorite bond girl &#8230; The Strawberry Fields chic was cute too but the bond girls&#8217; got bite. </p>
<p>Still probably worth seeing but i suggest going back into the library of film noir and seeing Chinatown and some classic Jack Nicholson.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.bootstrapper.com/2008/11/15/quantum-of-solace-chinatown/feed/</wfw:commentRss>
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		<item>
		<title>SIIA Pitch! Startup Pitching! Apply Now!</title>
		<link>http://www.bootstrapper.com/2008/11/12/siia-pitch-startup-pitching-apply-now/</link>
		<comments>http://www.bootstrapper.com/2008/11/12/siia-pitch-startup-pitching-apply-now/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 18:11:10 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Venture Capital]]></category>

		<category><![CDATA[pitching]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1598</guid>
		<description><![CDATA[As a proud SIIA Previews industry partner, I encourage you to apply to present your early-stage content company before an audience of more than 200 potential business partners, customers, investors, and acquirers at the Software &#038; Information Industry Association (SIIA) Previews event January 26th, in New York City. 
The November 21st deadline is fast approaching [...]]]></description>
			<content:encoded><![CDATA[<p>As a proud SIIA Previews industry partner, I encourage you to apply to present your early-stage content company before an audience of more than 200 potential business partners, customers, investors, and acquirers at the Software &#038; Information Industry Association (SIIA) Previews event January 26th, in New York City. </p>
<p>The November 21st deadline is fast approaching for innovative start-ups interested in presenting at this third annual event. For added value, each Presenting Company will have a table-top display during the Networking Reception that concludes the event. </p>
<p>There is NO FEE to apply - <a href="http://www.siia.net/iis/2009/previews.asp">do so NOW </a><br />
Richie</p>
]]></content:encoded>
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		<title>Fixing New York!</title>
		<link>http://www.bootstrapper.com/2008/11/11/fixing-new-york/</link>
		<comments>http://www.bootstrapper.com/2008/11/11/fixing-new-york/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 16:41:00 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Ideas]]></category>

		<category><![CDATA[Networking]]></category>

		<category><![CDATA[VC]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1597</guid>
		<description><![CDATA[So i&#8217;ve been working on helping build the community here for about 2.5 years. I&#8217;ve done it through my blog, 20+ events, conferences etc&#8230; and if you think about it, what have i accomplished? Nothing. 
And there&#8217;s a very good reason for that - NYC is NYC, it is the hub for the world and [...]]]></description>
			<content:encoded><![CDATA[<p>So i&#8217;ve been working on helping build the community here for about 2.5 years. I&#8217;ve done it through my blog, 20+ events, conferences etc&#8230; and if you think about it, what have i accomplished? Nothing. </p>
<p>And there&#8217;s a very good reason for that - NYC is NYC, it is the hub for the world and its anonymous fort at the same time. NYC is not a community, it is a connection of groups. SV is a community. The only thing there is in the valley is a community around tech and so that&#8217;s the spirit of the place. NYC&#8217;s spirit is that it is the hub for disenfranchised masses and thus has no focus - nor likely will it ever.  </p>
<p>There are 2 things needed to make our community have more teeth. </p>
<p>1. The investment community needs to actually connect with entrepreneurs. </p>
<p>It doesn&#8217;t right now. Not even close. In NYC,  the venture association is VIANY (which Danny is on the board of) - VIANY does not do any events connecting its members with the entrepreneurial community. None. Now let&#8217;s look everywhere else. In LA, there is LAVA who does a lot of events connecting all sides. In the MIdAtlantic, there is MAVA, which has a tough job bringing together people from a myriad of places and does a good job. Both LAVA &#038; MAVA supported my latest conference and I have a good relationship with both. VIANY did not despite numerous attempts at outreach. In the valley there are several organizations connecting everyone, the one that comes to mind the quickest is SVASE which has 10,000 entrepreneurs as members. They have more events than I can swallow and offer up their curriculum and coaching to people in other areas that want to develop the community. Guy Kawasaki did a road show across the world promoting it earlier in the year. What does NY have? Nothing. No one from the investment community has taken a lead at building the community. LAVA &#038; MAVA are run by people in the investment community. SVASE has Guy, whose probably the  most well known VC in the country. Who does NYC have? </p>
<p>The only person that really comes to mind for trying is Owen Davis at NYC Seed&#8230;he is in the right position to try and I absolutely love what he&#8217;s doing. But it takes more than that. It takes an ecosystem. It needs someone to step up and really build an organization bringing people together. </p>
<p>We have a number of organizations that try - NYSIA, SIIA, The Hatchery, Connectors Group all have potential to do it but again, it&#8217;s a full time focused job to build a community. It just takes one person with the right drive and some support. Who wants to volunteer to lead the community? Without someone taking the reigns, it just won&#8217;t work. Why? I&#8217;ll borrow from my mentors book on this - most F500 companies use Open Source code. Most never check all of the code and are open to security breaches and end up fixing them after the fact - after the mess. An open source community works to a point but leaves a lot of big gaping holes. David Rose is trying to do this and he has a really great setup and structure going but it needs to go further. </p>
<p>I try - if you look at my events, we have as many cosponsoring organizations as guests sometimes but that only is a teeny tiny step -  it needs to be someone in the investor side of the community and it needs to be someone to wear the mantle, not just support the cause. </p>
<p>Now, supporting the infrastructure needs to be better access to capital and more light on the process of raising it. We have tons of wealthy people in the tristate area who are in fact investors. We have in NYC, a number of angel groups (NY Angels, Golden Seeds, Connectors Group, Ivyplus) and several other organizations involved such as ASTIA. We have for the first time in a decade a number of seed investors in town. Owen &#038; NYCIF at NYC Seed, Betaworks, Solidea, David Rose and his empire, Gil at Genacast, some of the former Quigo guys, Mike Walrath and Brian O&#8217;kelley from right media making investments, Esther Dyson &#038; Jeff Pulver angel investing their eyes out, and going a step further we have the guys at First Round in PA. I remember talking to Owen a couple years ago when he was trying to raise what became NYCseed and he was worried if he could find enough companies to fund. And you know what - it&#8217;s really tough, there isn&#8217;t a lot of good ideas in nyc - because the ecosystem doesn&#8217;t support it - good ideas go to the valley. Lazer focused and advertising driven money making ideas tend to be in nyc. Good companies are built in NYC but not transformational companies.  There isn&#8217;t enough support for transformational ideas here at the early stages. There just isn&#8217;t. </p>
<p>Here&#8217;s what I would do to jumpstart it - get together a small angel group and invite the 30  or so funds in town to come. Set up an office hours once a week  where anyone can come in and pitch for 5 minutes. The good ideas then go out to the mailing list of everyone else and slowly but surely we have a central funnel where entrepreneurs know where to go for capital and an angel group supporting the infrastructure where there is a real chance of raising seed capital. In theory this is the NY Angels but they don&#8217;t actually make seed investments.  A central resource is the key to organization. Open source is great if you can borrow components but did you know that most  F500 companies use a lot of open source and that most F500 don&#8217;t know all the security holes in the code they have. There needs to be someone checking the code. </p>
<p>Looking beyond the centralizing access to capital. Let&#8217;s look a bit further &#8230;. there is no central mentor network (not that i know of) in NYC connecting successful serial entrepreneurs and investors with everyone else. Sure, you can pitch a VC and even build a relationship but that doesn&#8217;t mean there is an open channel of communication where you aren&#8217;t prejudged by the first version of your work in progress when in reality the core is looking for advice. Everyone pre-judges on first impression - yes - but the key is to formally set up the process of helping rather than asking as a one off. There is a reason for HS and College Guidance counselors. As much as we hated them, they served a very important purpose. Everyone needs someone to tell them they are full of shit from time to time and to help them get on the right track - not just tell them they are full of shit, close the door and say &#8220;come back when you&#8217;re no longer full of shit - maybe i&#8217;ll answer your emails then&#8221;&#8230;. </p>
<p>Okay, say now have open communication and access to capital and advice from the seed stages on&#8230;what&#8217;s next? Well in the valley there is an ecosystem of big tech companies that buy everyone else or create channel partnerships and the like. In NYC, there is no ecosystsem, sure they are people that can do it but no structure. What does that take to accomplish this? Someone starting to do events and create a group to bring people together. We have SIIA, NYISA, The Hatchery all trying in some way but there needs to be greater outreach and it needs to go to every F1000 company with an office here and make the simple pitch &#8220;interested in new tech and potential acquisitions?&#8221; - well come on down, at least get on our email list so you know where to look. Most big companies don&#8217;t even know where to look until an investment banker shows it to them 3 years later. That process needs to change. The key to the city is that it is the worlds&#8217; HQ. Why is it that when i go to just about any event in our &#8220;community&#8221; I see less than 1% of the audience representing all of these big companies? </p>
<p>What does centralizing information allow? A funnel and the ability to easily build buzz because you can reach the whole system in one click. That should be the goal. One Click New York. </p>
<p>That&#8217;s my 2 cents painfully learned from the last few years of trying to do this. It&#8217;s not even hard or very expensive. I&#8217;d say it requires someone stepping up, writing a $1MM check, getting a real driving force in the investment community and one person from the entrepreneurial side and one person from corp america behind it and then do it. Centralize the process so there is a funnel effect and at least so people know where to go for the first step.</p>
<p>So who wants to step up to the plate? </p>
<p>I&#8217;m the first volunteer to help whoever does. </p>
<p>Richie</p>
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		<title>I am now an Intern!</title>
		<link>http://www.bootstrapper.com/2008/11/10/i-am-now-an-intern/</link>
		<comments>http://www.bootstrapper.com/2008/11/10/i-am-now-an-intern/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 14:47:51 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Musings]]></category>

		<category><![CDATA[interns]]></category>

		<category><![CDATA[titles]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1593</guid>
		<description><![CDATA[So yesterdays post was about our intern at Groupable
 (not live yet), Nelson. Since we&#8217;ve been self-financing the company and essentially paying to work - I think I am going to take a new title. 
So from now on my title is Intern. I figure it beats being Chief Bootstrapper. It&#8217;s more authentic. Think about [...]]]></description>
			<content:encoded><![CDATA[<p>So yesterdays post was about our intern at <a href="http://groupable.com">Groupable<br />
</a> (not live yet), Nelson. Since we&#8217;ve been self-financing the company and essentially paying to work - I think I am going to take a new title. </p>
<p>So from now on my title is Intern. I figure it beats being Chief Bootstrapper. It&#8217;s more authentic. Think about it, all of us entrepreneurs out there are our own interns! So remember - the password to the copier is ABC123.</p>
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		<item>
		<title>Interns</title>
		<link>http://www.bootstrapper.com/2008/11/09/interns-2/</link>
		<comments>http://www.bootstrapper.com/2008/11/09/interns-2/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 14:44:45 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Lessons]]></category>

		<category><![CDATA[interns]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1592</guid>
		<description><![CDATA[So I wanted to send a public Shout Out and Thank you to our Intern (AKA: Assistant Director of Marketing) at Groupable, Nelson. He has been a huge help in helping provide some fresh perspective as we&#8217;re gearing up to launch. While not live yet, Groupable will be a marketplace connecting Groups &#038; Sponsors - [...]]]></description>
			<content:encoded><![CDATA[<p>So I wanted to send a public Shout Out and Thank you to our Intern (AKA: Assistant Director of Marketing) at <a href="http://groupable.com">Groupable</a>, Nelson. He has been a huge help in helping provide some fresh perspective as we&#8217;re gearing up to launch. While not live yet, Groupable will be a marketplace connecting Groups &#038; Sponsors - monetizing the original bastion of social networking - groups. Nelson has not just helped us redo the business plan and complete some of the fundamental research, he&#8217;s had some great insight into developing the brand and company. I am thankful for finding him and having him on our team. </p>
<p>Lesson: Never underestimate interns. Good people are good people, regardless of where they start.</p>
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		<item>
		<title>Angels Falling from the Sky!</title>
		<link>http://www.bootstrapper.com/2008/11/08/angels-falling-from-the-sky/</link>
		<comments>http://www.bootstrapper.com/2008/11/08/angels-falling-from-the-sky/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 17:40:02 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Networking]]></category>

		<category><![CDATA[Venture Capital]]></category>

		<category><![CDATA[Angel Investors]]></category>

		<category><![CDATA[connectors]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1591</guid>
		<description><![CDATA[So now that the election is over, we can move on to new things. I wanted to share for a minute about something i&#8217;m involved with - The Connectors Group . The Connectors Group is a new angel investor group being formed out of the collective network of myself and of a few friends (including [...]]]></description>
			<content:encoded><![CDATA[<p>So now that the election is over, we can move on to new things. I wanted to share for a minute about something i&#8217;m involved with - <a href="http://connectorsny.com">The Connectors Group </a>. The Connectors Group is a new angel investor group being formed out of the collective network of myself and of a few friends (including our MD who was luckiest enough to have been an angel investor in a little company called GOOGLE.) The Connectors Group also will work with companies that need to tap into the collective network of Connectors for help and business development/advisory. The premise is to help great entrepreneurs succeed even if its something fundable or if it doesn&#8217;t need funding. Jeevan, our MD calls it &#8220;mentor capital&#8221; but overall the goal is to build some more infrastructure behind the community here between the Angel Group and Connectors Advisory and some educational events that are being planned so that over the next few years there are more places to turn to in order to help build companies. Like everything I do, expect to see a lot of alliances being formed around the group so it becomes a giant funnel for NYC - hopefully. It&#8217;ll help everyone if it succeeds.</p>
]]></content:encoded>
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		<title>Tap the Keg of Your Network!</title>
		<link>http://www.bootstrapper.com/2008/11/08/tap-the-keg-of-your-network/</link>
		<comments>http://www.bootstrapper.com/2008/11/08/tap-the-keg-of-your-network/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 14:35:10 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Lessons]]></category>

		<category><![CDATA[Favors]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1590</guid>
		<description><![CDATA[So i&#8217;ve been trying my hardest over the last few years to help build a community here - sometimes a little too hard - and I&#8217;m at the point for the first time where I have a reason to leverage my network - I&#8217;m in the process of launching two companies, Groupable &#038; Apparition Ads [...]]]></description>
			<content:encoded><![CDATA[<p>So i&#8217;ve been trying my hardest over the last few years to help build a community here - sometimes a little too hard - and I&#8217;m at the point for the first time where I have a reason to leverage my network - I&#8217;m in the process of launching two companies, Groupable &#038; Apparition Ads and I need to raise money and get publishers and advertisers for both. It&#8217;s interesting as I&#8217;m slowly calling up friends to see what I can do to learn how people react when you try to call in a favor. Those of you that know me well, know I hate asking for things and would rather help than ask to be helped so it&#8217;s a bit of a challenge. So as I reach down to tap the keg of my network, I am stopping to think and will soon learn what is the true value of my network. Wish my luck!</p>
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		<item>
		<title>Organization</title>
		<link>http://www.bootstrapper.com/2008/11/07/organization/</link>
		<comments>http://www.bootstrapper.com/2008/11/07/organization/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 14:32:45 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Lessons]]></category>

		<category><![CDATA[organization]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1589</guid>
		<description><![CDATA[So I&#8217;m envious of people that are hyper-organized. Have all of their contacts up to date in one place etc&#8230; I wish I could be but somehow I&#8217;m always missing something, I try my best and I remember most people I meet and can make introductions pretty easily but I&#8217;m not as organized as I&#8217;d [...]]]></description>
			<content:encoded><![CDATA[<p>So I&#8217;m envious of people that are hyper-organized. Have all of their contacts up to date in one place etc&#8230; I wish I could be but somehow I&#8217;m always missing something, I try my best and I remember most people I meet and can make introductions pretty easily but I&#8217;m not as organized as I&#8217;d like to be with being able to tap my entire network at once&#8230;my news years resolution i guess&#8230;</p>
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		<title>Controversy</title>
		<link>http://www.bootstrapper.com/2008/11/06/controversy/</link>
		<comments>http://www.bootstrapper.com/2008/11/06/controversy/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 14:25:09 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Web Trends]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1588</guid>
		<description><![CDATA[So a little while ago, someone reached out to me about the wording in my emails promoting the Happy Hours I do. I always write Serious Founders only. This tends to offend people as &#8220;who am I to judge?&#8221; or something like that first. Well, those of you that know me well, know I love [...]]]></description>
			<content:encoded><![CDATA[<p>So a little while ago, someone reached out to me about the wording in my emails promoting the Happy Hours I do. I always write Serious Founders only. This tends to offend people as &#8220;who am I to judge?&#8221; or something like that first. Well, those of you that know me well, know I love creating controversies, marketing is marketing and the more people talk about something the more aware they are of it. Every once in a while I have a flamer come and attack me in the blogs, forums or even on my site - it&#8217;s the price I pay for being in the public eye - but that&#8217;s a good thing. Why? Well, that flamer clearly reads my stuff and cares enough about it to say how much of an idiot I am. I think that&#8217;s pretty dam cool that someone hates me enough to care about me <img src='http://www.bootstrapper.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  The next time someone starts an argument with you over your blog or other such thing, think about it - it is a huge compliment that they are following you and reacting. Better yet, if you&#8217;re lucky, they will flame you in public and thus tell more people about you and thus refresh the marketing behind the brand (or you). It works very well.</p>
<p>Now back to my point on the conversation thread about my events. By writing Serious Founders only, I tend to eliminate 80% of the people I wouldn&#8217;t want to attend without having to employ someone to do screening and thus take up a lot of work. </p>
<p>For your entertainment - here the thread&#8230;</p>
<p>Me = </p>
<p>&#8220;Hey everyone,</p>
<p>I wanted to let everyone know that Bootstrapper.com is hosting a Happy<br />
Hour on Tuesday at 6pm. It is open only to serious founders and<br />
investors. If you RSVP online in advance, then your cover charge is<br />
sponsored by ConnectorsNY.com&#8221;</p>
<p>Him = what does this actually mean?</p>
<p>&#8220;What does open to serious founders and investors only mean? If you<br />
have a great idea - then you are not invited. If you are looking for a<br />
job, then you are not invited. If you are there to sell something to<br />
companies or investors, then you are not invited. The purpose of this<br />
event is to connect the best and brightest with cash and capital and<br />
have a drink in the process so we have to be very select with the event.</p>
<p>Me = It means a few things. First it&#8217;s meant to get reactions such as yours,<br />
which get people to think a bit and hopefully call me a bit of an<br />
asshole for being exclusionary (which creates some buzz) and second to<br />
filter out hangers on, which was the reason for the happy hour in the<br />
first place and i&#8217;ve found simply mentioning it in the pitch does both -<br />
it gets people like Charlie o&#8217;Donnel annoyed and he flames me on nextny<br />
- which leads to buzz and people end up for the most part self-selecting<br />
themselves by being self-conscious if they qualify. Overall, i haven&#8217;t<br />
had to kick anyone out to date so it&#8217;s been very effective and it&#8217;s far<br />
less time consuming then screening everyone.</p>
<p>What do you think of the tactic? / What&#8217;s your story？happy to connect</p>
<p>PS. At some point your question will be a blog post on bootstrapper.</p>
<p>Him = </p>
<p>touche. </p>
<p>I have to admit I am still a bit confused, but never really perceived your tactic as being inflammatory&#8230; the issue is, as a venture capitalist (for lack of a better term), still not sure if I would qualify&#8230;  perhaps I would not be serious enough about writing a check&#8230;</p>
<p>thanks for the response&#8230; I am just having a little fun.</p>
<p>I deleted the end of the thread but it ended on a good note. All in good fun folks!</p>
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		<item>
		<title>BodyBakery is Great!</title>
		<link>http://www.bootstrapper.com/2008/11/05/bodybakery-is-great/</link>
		<comments>http://www.bootstrapper.com/2008/11/05/bodybakery-is-great/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 14:20:45 +0000</pubDate>
		<dc:creator>Richie Hecker</dc:creator>
		
		<category><![CDATA[Musings]]></category>

		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://www.bootstrapper.com/?p=1587</guid>
		<description><![CDATA[So Bluey got into a car accident last week. Thankfully, she&#8217;s okay but she was really shook up and focused on the fact that she left her lip gloss from Body Bakery  in the hospital. Now, this sounds trivial but she was under a lot of stress and in pain so I sent a [...]]]></description>
			<content:encoded><![CDATA[<p>So Bluey got into a car accident last week. Thankfully, she&#8217;s okay but she was really shook up and focused on the fact that she left her lip gloss from <a href="http://bodybakery.com">Body Bakery </a> in the hospital. Now, this sounds trivial but she was under a lot of stress and in pain so I sent a note to the founder of the Body Bakery saying how Bluey loves BB and lost her lip gloss (the one she lost was a special edition not for sale anymore) and you know what - Lia, the founder wrote back the next day AND sent a feel better gift basket. Talk about amazing customer service. She also sent a personal handwritten note and put band-aids on the packaging. Soooo sweet. Bluey loved it and got not just another limited edition lip gloss but a whole bunch of stuff. So to conclude <a href="http://bodybakery.com">Body Bakery</a> is a great brand with an amazing founder who really understands customer service. Thank you!</p>
]]></content:encoded>
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