Producing a Conference
So as much of you know, I’ve gotten into the conference business lately. I wanted to share a few things I’ve learned from all the events and the 2 conferences (BootStrapper Venture Summit & The Web 3.0 Conference that i’ve done.
Top 10 Tips:
1) Always have great food (courtesy of Esther Dyson)
2) Market to the last second, HARD (courtesy of Gabe from RMBRme)
3) If a conference works, GROW IT FAST (courtesy of Alan Meckler)
4) If you have panels, find a moderator and have them find the panel and manage it (courtesy of me)
5) Always invite press. On average only 50% of press will show (courtesy of Henry W.)
6) No Dead Time. Make the whole conference flow, don’t give people a chance to get off the train (courtesy of me)
7) The first speaker you find should be a keynote, should be free and should give you credibility so you can leverage their name to promote your event (courtesy of me)
Always have a good looking clean website (common sense)
9) Electronic marketing is better than offline because people can purchase instantly and its cheaper (common sense)
10) Once the space is locked up, it all somehow comes together (trade show adage)
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