Strategery!
Just a thought … there are a bunch of strategic investors in town that are often overlooked. They tend to be overlooked because they don’t actively seek deal flow. They usually wait for people they already know to come to them. I’m not going to talk or comment on whether most strategic investment end up creating strategic value but it is a very good source of capital if approached right. I can only hope that my startups can acquire the right strategic capital. Why? Because strategic investors are often your potential acquirers. In the right situation it can be a try before you buy investment for them and if you get them hooked on your product then you have downside protection (do you think your largest client would want to let you fail!?) … something to think about next time you’re out raising money …
R
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