Fake it til you make it!
As a follow up to my post on the importance of a great demo, I would like to talk about the old adage – fake it til you make it. This holds true just about everywhere. Have you ever seen that ass kissing idiot rise up through the ranks of your corporate bureaucracy only to one day many years later have an original thought of his own and be thought of as everyone’s savior? It happens. He faked it until he made it. The key is confidence. Even if you are brilliant and right but you don’t have confidence, people won’t listen to you. So its important even when you don’t necessarily know what you are talking about to be confident. Now that doesn’t mean talking over people or disparaging dissenting thought but speak with confidence and the masses shall listen – at least once. The same holds true with pitching your company to clients and investors. Often times you’d be surprised what you can get away with using a slick demo and understanding the psychology and playing to it of your target. The system doesn’t have to work, it just has to appear as if it does. Then get the contract and figure this out. Now, you may say this is unethical – but its how the world works to some extent. It is how Microsoft became the worlds’ biggest company and stayed there for a while. The truth is people don’t care if your product works, they just want to feel confident than you will fix it when it inevitably will break.
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