What is facebook
So i got into a discussion with someone about facebook and the social graph. First off, i think the social graph is bullshit. Yes, facebook is very sharp with how they built their platform and yes they collect data - but no, the social graph is not new. People like looking at other peoples shit and wala demographics do matter.
What facebook really is, is an entertainment portal. The original portals (yahoo, msn, goog) were focused around search/email and real content. Facebook is a portal for space cadetting - entertainment. Look at all the popular apps, they are mainly useless wastes of time.
This takes me to my next point, that people like layers. If you built a standalone site for most fcbk apps people wouldn’t go but because they can go in and out so easily. This is the same concept behind yahoo games, most of the games on their wont get traffic but as part of a portal they get millions of plays. The truth is people like being easily distracted and the easier you make it to distract the more people get addicted. Now, there’s one catch, you need a loyal audience to start.
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